[2013.05.19] Tom Hollingworth, for NARC Magazine.
"It's a metaphor for life.You gotta get up and do something!" A message from the 50 year old protagonist in the first track of Serengti's sequel to the Kenny Dennis EP. It certainly supports a remit for the Anticon record label from which he has been a member of since 2009. Serengeti's contributions to this family give a warmth and lighter humour than you might find in other residents' outputs.
These songs lovingly describe the anecdotes and philosophies of our fictional moustached subject Kenny Dennis, using simple repeated phrases in amongst fuller raps, performed in character. Occasional tracks are straight, instrumentally-supported monologues. The fluffy crackly beats are provided by label staples, Jel and Odd Nosdam. Each re-listen feels like a return to a favourite photo album.